Halo Crate - Creative Exploration - January 2016
Intelligent Design. Boxing Energy. What does that even mean? The box should feel thought-out. Not just a theme. Like the best things in Halo, the box should look like one thing but reveal there is more going on underneath the surface. The space around the box is more important than what is in box. This means foster ideas about what the future could be. This means tell stories about the space around the box:
• Remember everything does not need to be in the box. The box can be a springboard for experiences outside the box.
• Words are inexpensive. Self-aware, authentic, and well-crafted words are invaluable and sticky.
• Images without titles are questions. Questions without answers foster conversation.
• The things people do not see are sometimes the most meaningful.
• Include less with greater thoughtfulness and better design. It will seem more valuable than a dentist’s chest of toys.
What does it mean to make it feel exclusive? Summon the feeling of hearing a garage band before the rest of the world.