SPIKE NETWORK ID

Savannah college of art and design .  2009

JUST MAKE IT EXPLODE

What's better than a gun?  A gun that shoots an engine and a football stadium.  Clearly.

The man channel needed a fancy network identity and I wanted to create explosions. I took the idea of machines, guns and sports and smashed them together in a way that defied expectations. In this case creating a juxtaposition for the logic of what a gun shoots, here a gun shoots a piston and a world develops atop that piston.  Sports, explosions, cars reveal themselves atop the piston and resolve on the Spike TV logo.  This visual exploration visually packages the desires of Spike TV’s demographics concisely and with tremendous energy.

Director: Dan Chosich
Music: Justice - Waters Of Nazareth



SPIKETV NETWORK ID . Making-of

A lot of work went into this one, the process book is pretty insiteful. From the concept to creation it deviated very little. The book is worthwhile looking at, expecially seeing all the modeling that went into this for something that is mostly in the dark. This took two weeks from start to finish.

MODELS CREATED WITH
MAXON CINEMA 4D 11.5