Microsoft
//
2025
Xbox: Now & Next Rebrand
Xbox: Now & Next Rebrand
The Xbox Game Pass rebrand, set in motion with 215 McCann.
Year
2025
Company
Microsoft
Role
Creative Director
Xbox and 215 McCann developed the new Game Pass identity. My job was to make it move. I built a grid of Bento cards that can become anything, plus the tools for editors to run it, and delivered a full episode in fourteen days.
Credits
Creative Director: Dan Chosich
Motion Design: Dan Chosich
Design Partner: 215 McCann
